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My Views Dropped off and Sign ins Disappeared?

BIG CONVERSATION with a few of my computer circle;
 
Site readership is up; but sign in's are down?  Panda?  Penquin?  Have you been SERP shifted? Dropped in the rankings?
 
Immediately we focus on Time on Site, Bounce Rates, Analytics and ROI, What device are they using to see us? Mobile or Template? Is the font the right size?
 
Spreading the word on Social Media Channels was helping get the number of site hits up; wasn't it? While we may question the quality of graphics, displays, content and SEO rankings, the content from last year or the year before is stale when clients are looking for cash backs and rebates. Is this the newest fad?
 
My sign ins that averaged 12 - 30 per month have fallen off and my email drip campaign drew 30 that asked to be removed ( responding from their mobile devices )   Prospects were then divided into actionable immediately or follow up later. Some are then dripped to death.  Are they all on overload?
 
Lets talk best practices and a shifting paradigm we keep hearing about.  I was getting comfortable here and the customer herd has shifted... moving again.   A wise person told me "HITS" is How Idiots Track Success.   My Hits are UP but the sign in are down.
 
What are you doing differently?
 
What should we change?

 
 
 

David Pylyp

Etobicoke Real Estate Agent

Accredited Senior Agent for York Peel and Halton Regions

Lives in Toronto and promotes Giving Value

As we move forward It would be good if you also circled me on Google +
https://plus.google.com/109283965469179719942/posts

Comment balloon 4 commentsDavid Pylyp • November 04 2013 02:00PM

Comments

Yes David, shift happens. I've been shifting to more mobile friendly sites and content. I've never been a fan of the "sign in" strategy and drip marketing for real estate. So I'm not surprised at the shift you are experiencing.

Posted by Larry Estabrooks, 100% representation means NEVER DUAL AGENCY ! (Independent Real Estate Agent) almost 5 years ago

I know I have unsubscribed and marked as junk more and more in my email box, why?  I just have way too much in my box to even consider reading.

 

Posted by Anna Matsunaga, Seller specialist, Certified Negotiation Expert (Team Momentum Keller Williams Realty Tacoma) almost 5 years ago

Thank you for your comment Larry,

I thought it was just a Google update but more and more I think its the sheer number of people vying for customers with similar offers.

Anna makes a great point about email inboxes,  I have found so many are now responding from mobile devices rather than a laptop or regular computer.

 

Posted by David Pylyp (RE/MAX Realty Specialists Inc.,) almost 5 years ago

David - we usually average less than 10 per month on removals and although sign ins are down we are no where near as low as you so perhaps it is just a shift in the market (it's slowing down for Christmas) rather than issues with your site traffic.

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) almost 5 years ago

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