BIG CONVERSATION with a few of my computer circle;
Site readership is up; but sign in's are down? Panda? Penquin? Have you been SERP shifted? Dropped in the rankings?
Immediately we focus on Time on Site, Bounce Rates, Analytics and ROI, What device are they using to see us? Mobile or Template? Is the font the right size?
Spreading the word on Social Media Channels was helping get the number of site hits up; wasn't it? While we may question the quality of graphics, displays, content and SEO rankings, the content from last year or the year before is stale when clients are looking for cash backs and rebates. Is this the newest fad?
My sign ins that averaged 12 - 30 per month have fallen off and my email drip campaign drew 30 that asked to be removed ( responding from their mobile devices ) Prospects were then divided into actionable immediately or follow up later. Some are then dripped to death. Are they all on overload?
Lets talk best practices and a shifting paradigm we keep hearing about. I was getting comfortable here and the customer herd has shifted... moving again. A wise person told me "HITS" is How Idiots Track Success. My Hits are UP but the sign in are down.
What are you doing differently?
What should we change?