David's Blog


Do you REALLY want to be noticed on Google? Ready for more business in 2012?

IT is possible;  You need to make a plan, decide what you want. Then work on it.

First decide on the phraseology that you want to dominate. What is your Unique Selling Proposition   What is your Brand?   What is Special about you?

Mine is Homes west Toronto,   If you google that phrase I have a strong presence, but there are others in my long tail keyword concepts.

You need to develop 6 different concepts to make it work.

1) You need multiple blogging platforms that contain your unique work. Add local comments to online local news items, your rebuttal and commentary is vital.

2) Website with local content the describes you and your unique selling proposition, the services you provide, the market you serve and the neighbourhoods / community you represent - Tag and use photo's every where possible with your Keywords in the photo description. Describe the services you provide.

3) Video pod content (please no more talking driving heads that are too busy to sit down and plan a video) about your neighbourhood or community. Use the Video in the Blog as content, embedd the video and publish.

4)Social Media on Facebook Linked In and Twitter; (there are many others) Use these pages and communities to help push people to your pages  ( LESS THAN 10% of your Posts should be real estate related) You are in social media to create relationships and engage  NOT announce your open house.

5) The magic is in the mundane; You need to find every free directory where you can post your website and blog starting with Google's Add you URL, Get analytics and start posting,  Provide back links ot every site that will take one of yours,  Create a back link directory,  Tomorrow's PR5 started as a PR0

6) Create free advertising online -  every website that will take an add from you. About every house for sale, every service you provide.

All of these take time;  some are creative, like video, some are dry and boring, C&P'g to different websites.  But they all count if they contain the same keywork strategy.

My sites currently rank in the top page for Homes west Toronto out of 60 + Million URL's    I am not selling anything.   Go learn it.   Do It.  If you do not know how you will need to hire someone.   Get a kid playing at home on his/her computer and explain what you want.  They get it.  Now you understand what you need.


Newest tools are the TWYLAH.com hashtags    Have a look at http://Twylah.com/DavidPylyp

Have you seen the about.me pages for profiles!  What a great FREE tool http://About.me/DavidPylyp

My favorite is the youtube Search on Video http://youtu.be/jPSXCWUP2sU   UMM Free.

Good Luck and Have Fun!   Meeting people and helping them is your profession (real estate), websites blogs and video's are merely tools to help you connect.   Do not become the Social Media Maven who does nothing but play on Social Media sites.   Learn how to do it.  Having someone do it for you does not reflect your humour or personality.

Remember one  simple rule - If they argue Naysay DENY and complain, THEY are reading your material;  If you are writing and no one is following; You are just out for a walk.

David Pylyp

Accredited Senior Agent Toronto 

If you have clients coming to Toronto Etobicoke or Oakville   Lets Share.

David Pylyp

Etobicoke Real Estate Agent

Accredited Senior Agent for York Peel and Halton Regions

Lives in Toronto and promotes Giving Value

As we move forward It would be good if you also circled me on Google +

Comment balloon 1 commentDavid Pylyp • January 26 2012 09:46AM


David, excellent suggestions to get to the top of Google.  I'm one that hates videos, but they are necessary.  I need to work on that more.

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) over 8 years ago

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