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Naughty words in Ads and Banned Advertisers

This caught my eye recently about a Realtor's plight in being banned from a number of local publications and boards for his "creative and descriptive" use of the English language.

 

Jules Bending of the Real Ralph Bending, an estate agent in Glastonbury, has been banned from advertising in a local paper and taken down from property websites Rightmove and Primelocation.comfor an unconventional approach to marketing properties. Here are some examples of his style:

• "Lease available for what can only be described as a prime piece of retail crumpet."

• "Three bedroom former school house with everything except the randy old teacher and fag butts down the loo."

• "Cheap but not particularly cheerful ground floor apartment."

• "Characterful as a vegetarian's fart, this Victorian beauty hums to the rhythm of a well soaked mung bean."

It may not be to everyone's taste and there's a touch of innuendo, but how offensive is it? It's not obscene, racist or classist; it doesn't attack people with disabilities. And none of it contravenes the Property Misdescriptions Act - claiming a tenant could "stare out of the window at Morrisons superstore in sheer delight" is a matter of fact. Well, maybe not the delight part.

Rightmove says Bending's listings on its site were removed after "public complaints", although it's a bit confused over the nature and number of them, as well as what sort of appeal Bending was offered against the decision. Of course, these "members of the public" could be rival estate agents. Whoever they are, should they have the right to ban slightly colourful language in a world where bland is the norm?


Whether they are offensive or not is not for me to decide. They have their own council and standards. The point that strikes me is that a REALTOR's purpose is to fill your housing need. This does include getting your property noticed. Has this realtor been effective? Absolutely. Impact advertising does get noticed on Google. You can search for yourselves or click here.

Its not the common place event that gets you noticed; Remember Talk is cheap.
If you would like some help getting noticed Give me a call.

David Pylyp

Etobicoke Real Estate Agent

Accredited Senior Agent for York Peel and Halton Regions

Lives in Toronto and promotes Giving Value

As we move forward It would be good if you also circled me on Google +
https://plus.google.com/109283965469179719942/posts

Comment balloon 10 commentsDavid Pylyp • December 02 2009 07:28AM

Comments

lol, I love it.  Some may be a bit 'over the top' but I bet people are looking!

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 10 years ago

Negative publicity is still publicity....Very interesting~

 

Posted by Debbie Cullen, Your Cape Coral, FL Specialist (REMAX Realty Team-Cape Coral, FL) over 10 years ago

It's very hard to offend me, but if I was the seller and this agent was advertising my property like that I would not be happy at all.  I get that it's "cute" and "clever", but is it going to help sell the property?  I doubt it.  My two cents.

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) over 10 years ago

Thank you for your comments.

I think our biggest critics are other agents that are watching HOW we are connecting with prospects with the new web 2.0 business environment.  

Cheers

David Pylyp

Posted by David Pylyp (RE/MAX Realty Specialists Inc.,) over 10 years ago

"Three bedroom former school house with everything except the randy old teacher and fag butts down the loo."  HAHAHA!!!!   I wonder what would happen if he used that line here in the US. I give you an A for entertainment on this one. You are right about him being effective as well. I'm sure his clients didn't mind the language when he was selling their homes. Good post.

www.cflinvestmenthomes.com

Posted by Nathan Tutas, Your Central Florida Real Estate Expert (Tutas Towne Realty, Inc.) over 10 years ago

David, negative advertising to sell a property. What next? It definitely got someones attention, but not in a positive way. I wonder what the sellers were thinking?

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 10 years ago

David, Advertising should help sell the property at the best price.  Some of thse ads stressing the negative wouldn't drive toward best price.

Posted by Jill Schmidt over 10 years ago

I think there are points for creativity and I like the blunt honesty in the "cheap but not particularly cheerful" posting :)

Posted by Emer S (casaGURU) over 10 years ago

I think there are points for creativity and I like the blunt honesty in the "cheap but not particularly cheerful" posting :)

Posted by Emer S (casaGURU) over 10 years ago

Is the seller comfortable with this sort of marketing? Certainly it is an attention getter.  My guess is that the seller likes it!  Do they?

Posted by Marcia Hawken, Naples Luxury Specialist (WILLIAM RAVEIS ) over 10 years ago

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